By Jasmine Major, MSW

Thu, Oct 01, 2020

What comes to mind when you think about the types of gendered messages that are regularly communicated to youth through entertainment media? Are these messages predominantly stereotypical? Divergent from societal norms? Easy to identify? Hidden?

Today’s column seeks to emphasize the role of entertainment media in promoting specific messages to youth on the basis of gender. In an attempt to assess the presence of gendered messages marketed to youth, I have developed a research study to examine the types of career representation that are present in job-based computer games marketed to girls between the ages of 5 to 13. The study is currently ongoing, and I would like to share my preliminary findings.

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