JFS Annual Meeting Welcomes New Year with Brand-New Look

During the 108th annual meeting of Jewish Family Service, Philip Tenenbaum will be introduced for his second term as the agency’s president and unveil a complete redesign of the agency’s logo and website.

Posted
December 23, 2020
JFS Logo

JFS Annual Meeting Welcomes New Year with Brand-New Look

During the 108th annual meeting of Jewish Family Service, Philip Tenenbaum will be introduced for his second term as the agency’s president and unveil a complete redesign of the agency’s logo and website.

Posted
December 23, 2020

During the 108th annual meeting of Jewish Family Service, Philip Tenenbaum will be introduced for his second term as the agency’s president, along with new officers and members of the board of directors. Kim Trimble and Clay Spitz, JFS board members, will serve as co-chairs for the virtual annual meeting, Thursday, Jan. 21, at 7 p.m.

During the event, the agency will recognize several special friends of the agency. The President’s Award will be presented to Sasha Alexander and Pablo Kurewosky.

“One of the items high on our agenda in 2020 was a complete redesign of the agency’s logo and website to reflect the programs and services we are offering to the community,” said Tenenbaum.

To accomplish this goal, Tenenbaum appointed two young leaders from the agency’s board of directors, Sasha Alexander and Pablo Kurewosky, to lead the project. Having completed JFS’ yearlong project of developing a full branding assessment, they began researching website developers to design the new site.

The year has been spent developing three new websites, one for JFS, one for ReelAbilities Film and Arts Festival and a new shopping website for Celebration Company. The Houston Jewish Family Foundation’s new site will be embedded in the JFS site.

Alexander shared the goals of the rebranding event. “This effort has been a chance for board members, JFS staff and others to help reimagine how the community sees JFS and how JFS sees itself. The website is a chance to weave a thread through all the varied programs and initiatives of the agency, making them easier to use for clients and donors and the communities we serve.

“It is also an opportunity to showcase some of our new programs and services,” Alexander continued. “I am so humbled to join Pablo as we receive the President’s Award.”

Kurewosky added: “I am most excited with the new JFS logo and additionally with a website that enables clients to easily find such items as registration and information about programs and allows supporters to make donations with ease. A first-class organization, such as JFS, deserves a site and a look that is representative of its stature. Thank you to JFS for this award. I’m so pleased to be sharing it with Sasha.”

At the annual meeting, the agency recognizes all its volunteers from the previous year, and this year there will be special recognition for Toby Brown’s 15 years of volunteer service. The agency also will recognize staff member Lynae Novominsky for her 10 years of service to the agency.

Everyone is invited to the program, during which the new logo and websites will be introduced to the community. Zoom information will be available closer to the event.


Jewish Family Service is a partner agency of the Jewish Federation of Greater Houston and a beneficiary of the United Way of Greater Houston.

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